by Sarah Hutchings
Posted: Wednesday 26th February 2020
The traditional way of tracking affiliate sales is to provide each affiliate with their own unique code, link or coupon. For more information on how to setup discount codes and on how to setup affiliate referral links check out other blog articles.
When a customer clicks this link and lands on your website, the affiliate's unique details get stored in a cookie within the customer's browser.
When that customer subsequently purchases an item, the sale gets tracked, and the affiliate gets paid a commission. Find out how to quickly and easily pay your affiliates.
While this common method of tracking affiliate sales works well for many businesses, it isn't always 100% accurate, and can result in missed commission payments.
These unattributed sales can negatively impact the energy and enthusiasm of your affiliates, and significantly impact the effectiveness of your program.
To overcome this, ShoutOut's Growth and Pro (paid) plans include an alternative tracking option we call 'Lifetime Associations'.
A Lifetime Association is where you can connect a customer to a specific affiliate for life. The customer never has to click a link or use a unique code to purchase. Every order will get automatically credited to your nominated affiliate.
This option is excellent for affiliates, account managers, party-plan consultants and sales representatives whose clients regularly re-order but may do so directly on your website rather than through specific codes or links.
There are two ways to set up Lifetime Associations within ShoutOut:
You'll find the option to use Lifetime Associations within the Settings > Preferences menu.
To keep motivation high, it's essential you accurately attribute ambassador sales and provide people with real-time access to results. Lifetime Associations is a proven feature that ensures no orders are ever missed!
ShoutOut is the only MLM Affiliate Plugin or App that offers this feature for WooCommerce, Shopify & Squarespace stores and is the trusted choice for many of the world's largest online merchants.
Install ShoutOut for free today, and get full access to our 26 lesson video training course where you'll discover other unique features and benefits that will drive sales to your store!