Latest Articles


Know the numbers

Wednesday 21st February 2018

It's vital to understand the maths behind being profitable and how much to spend on advertising.

This week, let's do some simple maths on the cost of getting visitors to your store and how much you should be paying for that traffic.

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What's your store's greatest asset?

Wednesday 14th February 2018

Before you say, you, or perhaps your products, I would like to tell you, it's actually your customers!

This week, let's leverage those customer relationships to their full advantage.

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It's all about marketing

Wednesday 7th February 2018

If you're reading this then I'm assuming you have a stunning online shop full of products that you simply know people would love to buy if only they knew you had them for sale.

Marketing will be your greatest challenge as an online shop owner, but it doesn't have to be.

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Advertising is changing

Wednesday 31st January 2018

They are calling 2018 the year of the influencer!

This week, we discuss the important role influencers and affiliates are having in the modern 21st century approach to online marketing.

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About the Author

With 19 years experience in e-commerce, the owner of numerous successful online shops, and the founder and director of ShoutOut, Adam Robson discusses the challenges every store owner faces in the current online business environment.

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